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creative director : writer : middle child
McDonald's
From 2005-2010, I spent most of my agency days immersed in Big Macs and Monopoly money. Highlights over those 5 years include:
-Having one of my first projects be proofing the Official Rules Poster (you better believe I sent my parents to McDonald's to see it)
-Photoshoot with famed Altoids photographer Tony D'Orio
-Learning the security secrets behind the game (well, sort of)
-Meeting one of the million dollar winners
-Using Crate & Barrel as inspiration for the concept (I'm serious, ask me when we talk)
-Putting on a McDonald's uniform to be in the crew video
-Having my actual handwriting appear on packaging
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