KRISTIN GALBRAITH

Whole Earth was yet another natural sweetener about to hit the market. In a sea of sameness, the brand needed a way to stand out and showcase their differentiation, which was that the sweeteners actually tasted good. We helped introduce the product with a unique brand positioning, which extended into an ownable look and feel featuring bold, energetic photography.

 

We also worked with celebrity baker Buddy Valastro, who used the line of sweeteners to create great tasting, lower calorie recipes that we featured online and in social media. Meeting Buddy was sweet, but getting to try out his treats was the icing on the cake.

 

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