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Snack Pack 

Snack Pack is a fun treat kids love, but moms needed a little reminder of just how fun it could be. To put the iconic pudding cup top of mind for Back to School season, we created an integrated promotional program that was all about delivering a "spoonful of fun" to families everywhere.

 

An online instant win promotion offered an exciting chance to win a family prize pack, plus we gave away a grand prize, the ultimate Snack Pack block party. The winner invited her family, friends and neighbors, and although we couldn't deliver Gilbert Gottfried to the party (that was an actual request), the Snack Pack mix in truck was on hand to serve up spoonful after spoonful of fun. 

 

INTEGRATED PROGRAMMING

CONSUMER PROMOTION

DIGITAL

SOCIAL

RETAIL  

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