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Winner of 2017 Gold Addy Award

Feeding America

Every September is Hunger Action Month, and it’s Feeding America’s time to shine. They came to us with an insight – that people can’t meet their full potential if they are facing hunger – and asked us to turn it into a conceptual platform. We came up with a clever twist on a Tasty-style video and the rest of the activations followed suit in highlighting that empty plates mean empty stomachs, and no one can run on an empty stomach. With donated media placements totaling $1.19MM, it was deemed their most successful Hunger Action Month ever. And to top it off, the video piece was a Gold winner in the 2017 American Advertising Awards.

 

CONTENT PRODUCTION

PRINT

DIGITAL

SOCIAL

REGIONAL ACTIVATIONS

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